- Success Criterion 1.1.1
- Conformance level A
Logo Image Alt Text That Just Says ‘Logo’
1.1.1 — Non-text Content
Scenario
Setting
A project-management tool's task board
What’s wrong
Logo image link with alt="logo" instead of the organization name / destination.
Example
Here's what happens on a project-management tool's task board: logo image link with alt="logo" instead of the organization name / destination.
Why it matters
Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning. In this case (a project-management tool's task board), they miss information that's only conveyed visually.
How to test
Check a linked logo's alt text: it should be the organization's name (and, if the link's destination isn't otherwise clear, note that it goes home). 'logo' alone fails.
How to fix
Set the logo's alt to the organization name (plus destination if it's a link, e.g., 'Acme — home').
Outcome
Once corrected, a project-management tool's task board lets them hear or read what the media conveys.
Who is affected
Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning.
Learn more
- Understanding Understanding document (opens in a new tab)
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