Ecommerce & Retail Accessibility

Ecommerce & Retail Accessibility

Every accessibility barrier in your funnel is abandoned revenue — and since June 2025, selling to EU customers makes accessibility a legal requirement under the European Accessibility Act. We audit and fix stores from product page to payment confirmation.

Where Stores Break

Checkout flows that collapse under screen readers. Faceted filtering and search. Product images without meaningful alt text. Promo overlays and countdown timers. Third-party apps injecting inaccessible UI into pages you thought were fixed.

Compliance Requirements

ADA Title III — retail is the most-sued sector for digital accessibility. The EAA for any store selling to EU consumers. WCAG 2.2 AA as the standard both point to.

What We Do for Ecommerce

Funnel-first audits: product page → cart → checkout, where barriers cost the most. Platform-specific remediation in Shopify, WooCommerce (WordPress) and custom stacks. App and plugin vetting before you install. Alt-text workflows your catalog team can sustain.

A Word on Overlays

Accessibility overlay widgets don’t make stores compliant — they’re now routinely cited in lawsuits. We fix stores in their own code instead.

Protect your funnel.

Frequently Asked Questions

Do accessibility overlays protect us from lawsuits?

No – overlays are now regularly named in complaints, and they do not fix the underlying code. Real remediation does.

Does the EAA apply if we're not in the EU?

If you sell to EU consumers, yes – it applies to the service, not the company’s location, and has been enforceable since June 2025.

Will accessibility changes hurt conversion?

They typically improve it – clearer forms, better focus states and faster semantic markup help every shopper, not just those using assistive technology.

Can you work with our existing theme developer?

Yes – we can deliver findings as developer-ready tickets, review their fixes, or ship the fixes ourselves.