Dealership websites are built from third-party pieces — inventory search, financing calculators, chat widgets, scheduling tools — and any one of them can make the whole site an ADA target. We test the full stack the way a real customer with a screen reader uses it.
Where Dealership Sites Break
Third-party inventory and financing plugins. Chatbots and live-chat widgets that screen readers can’t operate. Image-heavy listings without structured alternatives. Multi-step finance applications. And franchise groups sharing one inaccessible template across every rooftop.
Compliance Requirements
ADA Title III — dealerships are frequent lawsuit targets — with WCAG 2.2 AA as the practical standard, plus state-level statutes like California’s Unruh Act that add damages.
What We Do for Automotive
Full-site audits including every embedded widget. Chatbot and conversational-UI accessibility reviews. Vendor-fix coordination — we write the tickets your platform providers understand. Template-level remediation that fixes every rooftop in a dealer group at once.
Proven: Ken Garff
Our chatbot accessibility review for Ken Garff was a five-star engagement — one of the largest dealership groups in the US.
Get your site tested before a demand letter does it for you.
