- Success Criterion 1.1.1
- Conformance level A
- W3C reference F39
Decorative Image Given Alt Text Instead of Being Marked Silent
1.1.1 — Non-text Content
Scenario
Setting
A fashion e-commerce site's checkout page
What’s wrong
A decorative image is given alt text like 'spacer' or 'image' instead of empty alt — screen readers announce meaningless words.
Example
<img src="checkout-spacer.gif" alt="image"> Why it matters
A shopper checking out hears "image, image, image" between every form field, drowning out the labels they actually need.
How to test
Listen with a screen reader: if a decorative image announces 'spacer image' or 'graphic' instead of being silently skipped, the alt text is non-null when it should be empty.
How to fix
Replace filler words like "image" or "spacer" with an empty alt. "Image" is worse than no alt at all: it's a confirmed-meaningless word read aloud on every visit.
<img src="checkout-spacer.gif" alt=""> Outcome
A shopper tabs through checkout and hears only the fields that matter, with no meaningless interruptions.
Who is affected
Screen reader users moving through a multi-step checkout are more likely to miss a required field amid the noise.
Learn more
- Understanding Understanding document (opens in a new tab)
- Technique Related technique (opens in a new tab)
Related scenarios
- Product Photo Added as a CSS Background With No Alt Text
- Chart Alt Text That Never Explains What Each Color Means
- Outdated Alt Text That No Longer Matches the Image
- Alt Text Left as a Filename Instead of a Real Description
- Decorative Image Not Hidden From Screen Reader Users
- Images Published With No Alt Attribute at All