- Success Criterion 2.2.2
- Conformance level A
Looping Animated Call-to-Action With No Way to Turn It Off
2.2.2 — Pause, Stop, Hide
Scenario
Setting
An insurance company's claims form
What’s wrong
Countdown animations, pulsing CTAs, or looping Lottie animations >5s with no off switch.
Example
An insurance company's claims form is a good example: countdown animations, pulsing CTAs, or looping Lottie animations >5s with no off switch.
Why it matters
People with attention disabilities, low vision, or screen-reader users who lose place when content moves. On an insurance company's claims form, that means they run out of time before finishing the task.
How to test
Time countdown animations, pulsing call-to-action buttons, or looping Lottie animations: beyond 5 seconds with no off switch, it fails.
How to fix
A visible, keyboard-usable control must pause, stop, or hide the moving, blinking, or auto-updating content.
Outcome
With the fix in place on an insurance company's claims form, they finish the task at their own pace.
Who is affected
People with attention disabilities, low vision, or screen-reader users who lose place when content moves.
Learn more
- Understanding Understanding document (opens in a new tab)
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