• Success Criterion 2.4.4
  • Conformance level A

Repeated ‘Click Here’ Links With No Way to Tell Them Apart

2.4.4 — Link Purpose (In Context)

Scenario

Setting

A budget airline's flight search results

What’s wrong

"Click here", "Read more", "Learn more" repeated with no distinguishing programmatic context (not in the same sentence/list item/table cell with the topic).

Example

A budget airline's flight search results runs into this exact issue: "Click here", "Read more", "Learn more" repeated with no distinguishing programmatic context (not in the same sentence/list item/table cell with the topic).

Why it matters

People who browse by links list or voice commands and need unambiguous link purposes. On a budget airline's flight search results, this barrier means they can't tell what's going on without extra effort.

How to test

Pull up a screen reader's link list and search for repeated 'Read more'/'Learn more'/'Click here': check each has distinguishing programmatic context (same sentence, row, or list item as its topic) — if not, it fails.

How to fix

The link's purpose must be clear from its accessible name (or name plus immediate programmatic context), and unique among links going to different destinations.

Outcome

Corrected, a budget airline's flight search results now lets a visitor understand how the page is organized.

Who is affected

People who browse by links list or voice commands and need unambiguous link purposes.

Learn more

Related scenarios