• Success Criterion 2.4.4
  • Conformance level A

Link Text That’s Just a Long, Meaningless Tracking URL

2.4.4 — Link Purpose (In Context)

Scenario

Setting

A used-car marketplace's listing filter

What’s wrong

Link text is a raw URL that doesn't convey purpose (long tracking URLs).

Example

Try this on a used-car marketplace's listing filter: link text is a raw URL that doesn't convey purpose (long tracking URLs).

Why it matters

People who browse by links list or voice commands and need unambiguous link purposes. On a used-car marketplace's listing filter specifically, they can't navigate the content by its real structure.

How to test

Check a link whose visible text is a raw tracking URL: read it aloud — if it doesn't convey the destination's purpose, it fails.

How to fix

The link's purpose must be clear from its accessible name (or name plus immediate programmatic context), and unique among links going to different destinations.

Outcome

Fixed, a visitor to a used-car marketplace's listing filter can understand how the page is organized.

Who is affected

People who browse by links list or voice commands and need unambiguous link purposes.

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