• Success Criterion 2.4.4
  • Conformance level A

Link Name So Long It Buries the Link’s Actual Purpose

2.4.4 — Link Purpose (In Context)

Scenario

Setting

A social media platform's settings menu

What’s wrong

Excessively verbose link names — an entire card's text concatenated into a single link announcement, burying the purpose.

Example

A social media platform's settings menu is a good example: excessively verbose link names — an entire card's text concatenated into a single link announcement, burying the purpose.

Why it matters

People who browse by links list or voice commands and need unambiguous link purposes. The practical effect on a social media platform's settings menu: they can't navigate the content by its real structure.

How to test

Read the link's full accessible name aloud: if an entire card's text has been concatenated into one link name, burying the actual purpose in verbosity, it fails.

How to fix

The link's purpose must be clear from its accessible name (or name plus immediate programmatic context), and unique among links going to different destinations.

Outcome

That one change on a social media platform's settings menu means they navigate the content in a sensible order.

Who is affected

People who browse by links list or voice commands and need unambiguous link purposes.

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