- Success Criterion 2.4.6
- Conformance level AA
Clever Marketing Heading That Hides What a Section Actually Does
2.4.6 — Headings and Labels
Scenario
Setting
A used-car marketplace's listing filter
What’s wrong
Marketing-clever but opaque headings on task UIs ("Let's go!" as sole label of a critical section).
Example
This shows up on a used-car marketplace's listing filter: marketing-clever but opaque headings on task UIs ("Let's go!" as sole label of a critical section).
Why it matters
Everyone, especially screen-reader users and people who skim headings/labels for orientation. On a used-car marketplace's listing filter, this barrier means they can't tell what's going on without extra effort.
How to test
Read task-UI headings like 'Let's go!' out of context: if the marketing tone obscures what the section/control actually does, it fails.
How to fix
The heading or label must describe its section's topic or the control's purpose, distinguishably from its siblings.
Outcome
Corrected, a used-car marketplace's listing filter now lets a visitor understand how the page is organized.
Who is affected
Everyone, especially screen-reader users and people who skim headings/labels for orientation.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Heading or Label That Fails to Describe Its Own Purpose
- Generic Section Heading Like ‘Introduction’ That Says Nothing
- Identical Headings Repeated Over Completely Different Content
- Form Label Like ‘Field 1’ That Doesn’t Describe Its Purpose
- Same Label Used for Two Different Fields on One Form
- Button Labeled ‘OK’ on a Destructive, Irreversible Action