Success Criterion 1.4.5
Conformance level AA

Marketing Text Baked Directly Into a Composite Image

1.4.5 — Images of Text

Scenario

Setting

A food-delivery app's order-tracking screen

What’s wrong

Marketing "text on image" composites where the text is baked into the raster.

Example

Here's a real case from a food-delivery app's order-tracking screen: marketing "text on image" composites where the text is baked into the raster.

Why it matters

Low-vision users who need scalable text, and people who customize fonts or colors. On a food-delivery app's order-tracking screen, this barrier means they can't perceive part of the content because of how it's displayed.

How to test

Try to select any 'text on image' marketing composite: if the text is baked into the raster rather than rendered as real HTML text, it fails.

How to fix

Real text must be used instead of an image of text (except logos or where the exact rendering is essential).

Outcome

Corrected, a food-delivery app's order-tracking screen now lets a visitor see the control's boundary and current state.

Who is affected

Low-vision users who need scalable text, and people who customize fonts or colors.

Learn more

Understanding Understanding document (opens in a new tab)