- Success Criterion 1.4.5
- Conformance level AA
Text-Heavy Content Rendered as an Image Instead of Real Text
1.4.5 — Images of Text
Scenario
Setting
A music streaming app's playlist screen
What’s wrong
A promotional banner renders its headline and price as a single flattened image instead of live text, so the text can't be resized, recolored, or reflowed by the user.
Example
<div class="promo-banner">
<img src="go-premium-banner.jpg" alt="Go Premium">
<!-- the jpg itself contains the rendered headline "Go Premium" and price "$9.99/mo" -->
</div> Why it matters
A listener who increases browser font size or switches to a high-contrast theme still sees the same fixed, low-res price, because it's pixels in a photo, not real characters.
How to test
Try to select suspect heading/paragraph text with a cursor drag: if it can't be highlighted (because it's an image), and it's not a logo or essential presentation, it fails.
How to fix
Keep the background artwork as a CSS background-image and layer real text on top so it inherits the user's font and color settings.
<div class="promo-banner">
<h2>Go Premium</h2>
<p class="price">$9.99/mo</p>
</div> Outcome
A listener zooms to 200% and the price stays sharp instead of turning into a blurry photo.
Who is affected
Low-vision listeners who rely on browser zoom or custom colors get a blurry image instead of crisp, resizable text.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Page Heading or Banner Exported as an Image File
- Button or Navigation Label Rendered as an Image
- Marketing Text Baked Directly Into a Composite Image
- Restaurant Menu or Price List Uploaded as a Photo
- Screenshot of Text Used as the Page’s Primary Content
- Email-Style Hero Image With All Its Copy Baked In