Success Criterion 2.4.4
Conformance level A

Link’s Accessible Name Pointing to the Wrong Destination

2.4.4 — Link Purpose (In Context)

Scenario

Setting

An online clothing store's product listing page

What’s wrong

Link accessible name identifying the wrong destination (stale or copy-pasted aria-labels — one platform's name announced on another's link).

Example

Watch an online clothing store's product listing page closely and you'll spot this: link accessible name identifying the wrong destination (stale or copy-pasted aria-labels — one platform's name announced on another's link).

Why it matters

People who browse by links list or voice commands and need unambiguous link purposes. In this case (an online clothing store's product listing page), they lose track of what belongs to what.

How to test

Inspect the aria-label or accessible name against the link's actual href/destination: if they don't match (stale or copy-pasted label), it fails.

How to fix

The link's purpose must be clear from its accessible name (or name plus immediate programmatic context), and unique among links going to different destinations.

Outcome

Once corrected, an online clothing store's product listing page lets them move through the content with confidence.

Who is affected

People who browse by links list or voice commands and need unambiguous link purposes.

Learn more

Understanding Understanding document (opens in a new tab)