- Success Criterion 2.4.2
- Conformance level A
Page Title That’s Just the Brand Name, No Topic
2.4.2 — Page Titled
Scenario
Setting
A social media platform's settings menu
What’s wrong
Titles that are only the brand with no page topic ("Acme Corp" everywhere).
Example
<title>Acme Social</title>
<!-- same title used on every settings sub-page -->Why it matters
A user trying to find their privacy settings among several open settings tabs sees only the brand name repeated.
How to test
Check page titles across the site: if they contain only the brand name with no page-specific topic ('Acme Corp' on every page), it fails.
How to fix
Lead with the specific topic, then the brand name, not the brand alone.
<title>Privacy Settings - Acme Social</title>Outcome
Scanning open tabs, a user picks out the privacy settings page right away.
Who is affected
Users with several tabs open, including those with cognitive disabilities, can't locate the specific settings page by title.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Page Title That Doesn’t Say What the Page Actually Is
- Page Published With a Missing or Empty Title Tag
- Identical Page Title Repeated Across an Entire Website
- Single-Page App Title That Never Updates Between Views
- Page Title That Doesn’t Reflect the Current Step or State
- Page Title Where the Distinguishing Word Gets Cut Off