- Success Criterion 2.4.2
- Conformance level A
Page Title That’s Just the Brand Name, No Topic
2.4.2 — Page Titled
Scenario
Setting
A social media platform's settings menu
What’s wrong
Titles that are only the brand with no page topic ("Acme Corp" everywhere).
Example
Try this on a social media platform's settings menu: titles that are only the brand with no page topic ("Acme Corp" everywhere).
Why it matters
Screen-reader users who hear the title first, and anyone managing many tabs. On a social media platform's settings menu, that means they can't tell what's going on without extra effort.
How to test
Check page titles across the site: if they contain only the brand name with no page-specific topic ('Acme Corp' on every page), it fails.
How to fix
Every page/view must have a unique, descriptive title identifying its content, updated on in-app navigation.
Outcome
With the fix in place on a social media platform's settings menu, they move through the content with confidence.
Who is affected
Screen-reader users who hear the title first, and anyone managing many tabs.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Page Title That Doesn’t Say What the Page Actually Is
- Page Published With a Missing or Empty Title Tag
- Identical Page Title Repeated Across an Entire Website
- Single-Page App Title That Never Updates Between Views
- Page Title That Doesn’t Reflect the Current Step or State
- Page Title Where the Distinguishing Word Gets Cut Off