A typical demand letter describes specific barriers encountered (such as images without alt text or a checkout form that cannot be completed by keyboard), cites the ADA and sometimes a state law like California’s Unruh Act, and proposes a settlement, frequently including both remediation commitments and a payment covering damages and attorney fees.
Responding quickly and constructively, rather than ignoring it, generally produces better outcomes: many businesses commission an urgent accessibility audit immediately after receiving one, both to understand real exposure and to demonstrate good-faith effort toward compliance, which can meaningfully affect how a dispute resolves.
If a letter has already arrived, our ADA lawsuit remediation guide sets out what to do after an ADA demand letter, step by step, and whether fixing the site can end a case.