Pause, Stop, Hide covers carousels, auto-advancing sliders, animated banners, and auto-refreshing content feeds. If the movement or update lasts longer than five seconds and runs automatically alongside other content, users need a visible control to pause or stop it.
Auto-rotating hero carousels without a pause button are a near-universal failure of this criterion on marketing sites, and they are also disruptive for people with attention-related or vestibular conditions who find constant motion distracting or disorienting.