- Success Criterion 1.1.1
- Conformance level A
Complex Infographic With No Long-Form Text Description
1.1.1 — Non-text Content
Scenario
Setting
An online clothing store's product listing page
What’s wrong
Complex images (charts, diagrams, infographics) with only a short alt and no long description mechanism anywhere.
Example
<img src="chart.png"> Why it matters
Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning.
How to test
Look for a 'read more', linked detail page, or expandable description near complex images (charts, infographics, diagrams): if only a one-line alt exists, it fails.
How to fix
Add a long description mechanism (adjacent text, linked page, or collapsible detail) for complex images.
<img src="chart.png" alt="Q3 revenue chart showing 12% growth">The alt attribute gives assistive technology the same information the image conveys visually.
Outcome
On an online clothing store's product listing page, this barrier is gone for blind and low-vision people using screen readers — they reach the same outcome without extra effort.
Who is affected
Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Product Photo Added as a CSS Background With No Alt Text
- Chart Alt Text That Never Explains What Each Color Means
- Outdated Alt Text That No Longer Matches the Image
- Alt Text Left as a Filename Instead of a Real Description
- Decorative Image Not Hidden From Screen Reader Users
- Decorative Image Given Alt Text Instead of Being Marked Silent