Success Criterion 1.1.1
Conformance level A

Logo Image Alt Text That Just Says ‘Logo’

1.1.1 — Non-text Content

Scenario

Setting

A project-management tool's task board

What’s wrong

Logo image link with alt="logo" instead of the organization name / destination.

Example

<img src="chart.png">

Why it matters

Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning.

How to test

Check a linked logo's alt text: it should be the organization's name (and, if the link's destination isn't otherwise clear, note that it goes home). 'logo' alone fails.

How to fix

Set the logo's alt to the organization name (plus destination if it's a link, e.g., 'Acme — home').

<img src="chart.png" alt="Q3 revenue chart showing 12% growth">

The alt attribute gives assistive technology the same information the image conveys visually.

Outcome

On a project-management tool's task board, this barrier is gone for blind and low-vision people using screen readers — they get the same result as anyone else here.

Who is affected