- Success Criterion 2.4.4
- Conformance level A
Link Name So Long It Buries the Link’s Actual Purpose
2.4.4 — Link Purpose (In Context)
Scenario
Setting
A social media platform's settings menu
What’s wrong
Excessively verbose link names — an entire card's text concatenated into a single link announcement, burying the purpose.
Example
<a href="/report.pdf">Click here</a> Why it matters
People who browse by links list or voice commands and need unambiguous link purposes.
How to test
Read the link's full accessible name aloud: if an entire card's text has been concatenated into one link name, burying the actual purpose in verbosity, it fails.
How to fix
The link's purpose must be clear from its accessible name (or name plus immediate programmatic context), and unique among links going to different destinations.
<a href="/report.pdf">Download the Q3 financial report (PDF)</a>Link text needs to describe its destination on its own, without relying on surrounding sentence context.
Outcome
On a social media platform's settings menu, this barrier is gone for people who browse by links list or voice commands and need unambiguous link purposes — they can complete the task without hitting this wall.
Who is affected
People who browse by links list or voice commands and need unambiguous link purposes.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Link’s Purpose Explained Only in Unrelated Page Text
- Image-Only Link or Button With No Accessible Name
- Repeated ‘Click Here’ Links With No Way to Tell Them Apart
- Multiple ‘Download’ Links With No File Name or Type Given
- Icon-Only Link With No Accessible Name at All
- Link Text That’s Just a Long, Meaningless Tracking URL