• Success Criterion 1.2.3
  • Conformance level A

Transcript That Only Covers Dialogue, Not What’s On Screen

1.2.3 — Audio Description or Media Alternative (Prerecorded)

Scenario

Setting

A food delivery app's restaurant menu

What’s wrong

"Transcript" provided is dialogue-only — omits descriptions of important visual content, so it isn't a valid media alternative.

Example

On a food delivery app's restaurant menu: "Transcript" provided is dialogue-only — omits descriptions of important visual content, so it isn't a valid media alternative.

Why it matters

Blind and low-vision viewers who hear dialogue but miss unique visual information. The practical effect on a food delivery app's restaurant menu: they can't tell what the image or video is showing.

How to test

Read the 'transcript' provided: if it only records spoken dialogue and skips describing important visuals (who did what, what appeared on screen), it fails.

How to fix

An audio description or a full descriptive transcript covering all important visual information must be provided.

Outcome

That one change on a food delivery app's restaurant menu means they get the same information as everyone else.

Who is affected

Blind and low-vision viewers who hear dialogue but miss unique visual information.

Learn more