• Success Criterion 1.1.1
  • Conformance level A

QR Code With No Text Stating Where It Leads

1.1.1 — Non-text Content

Scenario

Setting

A nonprofit's donation form

What’s wrong

QR codes with no text alternative stating the destination URL/purpose.

Example

Open a nonprofit's donation form and this is what you'll see: QR codes with no text alternative stating the destination URL/purpose.

Why it matters

Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning. On a nonprofit's donation form, that means they can't tell what the image or video is showing.

How to test

Look for text near the QR code stating what URL/action it leads to: if scanning is the only way to know, and no text states the destination, it fails.

How to fix

State the QR code's destination URL/purpose in adjacent text or the alt.

Outcome

With the fix in place on a nonprofit's donation form, they hear or read what the media conveys.

Who is affected

Blind and low-vision people using screen readers, and anyone who browses with images disabled, when icons or photos carry meaning.

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