• Success Criterion 1.2.1
  • Conformance level A

Silent Demo Video With No Transcript or Narration

1.2.1 — Audio-only and Video-only (Prerecorded)

Scenario

Setting

A dating app's profile setup

What’s wrong

Video-only content (silent demo, screencast, animated GIF conveying process) with neither a text alternative nor audio track.

Example

A dating app's profile setup shows the problem clearly: video-only content (silent demo, screencast, animated GIF conveying process) with neither a text alternative nor audio track.

Why it matters

Deaf people who need transcripts of audio-only media, and blind people who need alternatives to silent video. In this case (a dating app's profile setup), they are left guessing what the media actually shows.

How to test

Play any silent video (demo, screencast, animated GIF of a process): if there's no transcript or narrated audio track describing what happens, it fails.

How to fix

A complete, accurate transcript (or an equivalent audio track for video-only media) must be provided and linked right next to the media.

Outcome

Once corrected, a dating app's profile setup lets them hear or read what the media conveys.

Who is affected

Deaf people who need transcripts of audio-only media, and blind people who need alternatives to silent video.

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