• Success Criterion 1.2.1
  • Conformance level A

Video Alternative Not Labeled as a Substitute for Article Text

1.2.1 — Audio-only and Video-only (Prerecorded)

Scenario

Setting

A crowdfunding platform's campaign page

What’s wrong

Media alternative for text not labeled as such, when relying on that exception.

Example

Watch a crowdfunding platform's campaign page closely and you'll spot this: media alternative for text not labeled as such, when relying on that exception.

Why it matters

Deaf people who need transcripts of audio-only media, and blind people who need alternatives to silent video. In this case (a crowdfunding platform's campaign page), they miss information that's only conveyed visually.

How to test

Find any media marked as an alternative to on-page text: confirm it is explicitly labeled as such (e.g., 'audio version of this article') — unlabeled fails.

How to fix

A complete, accurate transcript (or an equivalent audio track for video-only media) must be provided and linked right next to the media.

Outcome

Once corrected, a crowdfunding platform's campaign page lets them hear or read what the media conveys.

Who is affected

Deaf people who need transcripts of audio-only media, and blind people who need alternatives to silent video.

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