eCommerce Accessibility Services for Online Retailers

eCommerce accessibility means shoppers can browse products, use search and filters, view product details, manage carts, complete checkout, access accounts, read documents, and get support with assistive technology, keyboard navigation, zoom, and mobile accessibility features.

Our packages are listed on the accessibility audit pricing page. A one-hour technical consultation (audit walkthrough, developer Q&A or live issue review) is $100; first conversations are a free 30-minute call. The Quick Audit is $500 for up to 5 representative pages with a top-10 issues report mapped to WCAG 2.2. The Complete Audit is $2,000 for larger or more complex stores, up to 25 templates or key flows, with manual JAWS, NVDA and VoiceOver testing and a retest of fixed issues. Shopify merchants can book the dedicated $2,000 Shopify Accessibility Audit. Not sure which fits? Request a free needs assessment.

WCAG 2.2 added several success criteria that land directly on mobile checkout. Target Size (Minimum), 2.5.8, asks for tap targets of at least 24 by 24 CSS pixels or enough spacing, which matters for quantity steppers, variant swatches and payment buttons. Redundant Entry, 3.3.7, means shoppers should not have to type the same shipping details twice, so offer a “same as shipping” option. Accessible Authentication (Minimum), 3.3.8, means account login must allow password managers and pasting rather than memory puzzles. Focus Not Obscured (Minimum), 2.4.11, means sticky headers, cookie banners and chat widgets must not hide the focused field. We test these on real phones with VoiceOver and TalkBack as part of every checkout audit.

Yes. After an audit, our developers can fix the issues in your theme, templates and checkout customisations through our accessibility remediation service, or build accessible sections and components with accessible Shopify development and accessible WordPress and WooCommerce development. Your own developers or agency can also fix issues using the code-level guidance in our report, and we retest to confirm each fix works with screen readers and keyboards.

Our ecommerce accessibility audit tests the templates and journeys shoppers use to buy: navigation, search, category pages and filters, product detail pages and variants, cart, checkout, account, order tracking and returns, plus the third-party apps on those pages. Testing covers every WCAG 2.2 Level A and AA success criterion with automated scans and manual keyboard, zoom, NVDA, JAWS and VoiceOver checks on desktop and mobile. You get a report with severity ratings, WCAG references, screenshots and code-level fixes; the sample audit report shows the format. The $500 Quick Audit covers up to 5 representative pages, and the $2,000 Complete Audit covers up to 25 templates or key flows with a retest.

Start with an audit of your key templates and shopping journeys against WCAG 2.2 Level AA, because automated tools alone cannot check every requirement. Fix the shared templates and components first (header, product card, filters, variant picker, cart and checkout), then content such as alt text, captions and PDFs, and log app issues with the vendors. Retest the fixes with screen readers, publish an accessibility statement and add accessibility checks to every theme update or app install. Our accessibility remediation team can do the fixes, and ongoing monitoring keeps new releases clean.

The apps that most often cause problems are product review widgets, live chat bubbles, upsell and email sign-up pop-ups, loyalty and rewards panels, subscription and buy-now-pay-later blocks, cookie consent banners and product image zoom or 360-degree viewers. Typical failures are buttons without accessible names, pop-ups that do not move or trap focus correctly, content that hides the focused element (WCAG 2.2 criterion 2.4.11) and status messages screen readers never announce. We test each app in context and give you WCAG-referenced evidence to send to the vendor, or recommend an accessible alternative.

Visibility does raise risk. UsableNet’s 2026 midyear report found that 20% of the top 500 ecommerce retailers had faced a lawsuit in 2026, and companies with more than $50M in revenue accounted for 32% of first-half filings. Smaller businesses are not safe, though: companies under $50M still made up 68% of lawsuits, and UsableNet put ecommerce at 79% of all filings. Size changes the scope of the audit you need, not whether you need one; see our 2026 lawsuit statistics for more.

No. EcomBack counted 496 ADA website lawsuits from January to June 2026, almost one in four filings, against sites that already had an accessibility widget installed. In April 2025 the FTC finalized a $1 million order against accessiBe that bars it from claiming its tool can make any website WCAG compliant without supporting evidence. Widgets do not fix the theme code, checkout or app markup that screen reader users actually rely on, which is what an audit and remediation do. Our overlay lawsuit guide explains the evidence.

Look for a provider that tests manually with real screen readers rather than selling a scan or overlay, tests your actual shopping journeys including checkout and apps, maps every issue to a WCAG 2.2 criterion with fix guidance, can fix the issues in your platform (Shopify, WooCommerce, Magento or a custom stack) and retests afterwards. Ask for a sample report and published prices. Ours are on the pricing page: a $100 one-hour technical consultation (audit walkthrough, developer Q&A or live issue review), the $500 Quick Audit, the $2,000 Complete Audit and the $2,000 Shopify Accessibility Audit, backed by 10+ years of accessible web development. For a smaller, fixed-price first step, see our quick accessibility audit service. Comparing providers? Book a free 30-minute call to ask how we would test your store and get a quote before you commit.

If you sell to consumers in the EU, it probably does. The European Accessibility Act (Directive (EU) 2019/882) has applied to ecommerce services since 28 June 2025, and it covers online stores outside the EU that sell to EU consumers. Microenterprises that provide services, those with fewer than 10 staff and annual turnover or balance sheet of no more than EUR 2 million, are exempt. Our European Accessibility Act compliance guide explains the requirements, and an audit against WCAG 2.2 AA covers the web requirements in EN 301 549.

WCAG compliance helps reduce barriers that stop customers from shopping. It supports better usability, conversion, SEO, mobile UX, compliance readiness, and reduced legal risk for applicable businesses.

Yes. Our Shopify Accessibility Audit is a $2,000 WCAG 2.2 review of your storefront, theme, product pages, filters, cart and checkout, with real assistive technology testing and findings mapped to the theme sections and apps that cause them. If your team needs the fixes built, our accessible Shopify development service can implement and retest them.

Yes. We audit WooCommerce stores, WordPress themes, checkout plugins, product templates, filters, payment integrations, account areas, and custom WooCommerce workflows.

Yes. We test Magento and Adobe Commerce stores, including layered navigation, configurable products, product pages, carts, checkout, customer accounts, extensions, and mobile shopping flows.

Yes. We test guest checkout, shipping forms, billing forms, address autocomplete, payment gateways, order review, coupon codes, shipping selection, validation errors, and confirmation pages.

Yes. We review payment forms, third-party gateway embeds where scope allows, card entry, errors, focus order, processor states, confirmations, and recovery paths.

Yes. We test login, registration, password reset, order history, saved addresses, wishlists, returns, subscriptions, loyalty programs, and account settings.

Yes. We can audit mobile commerce apps and responsive stores using iOS and Android accessibility expectations, including VoiceOver, TalkBack, touch targets, zoom, and mobile screen reader labels.

Yes. We remediate product catalogs, warranty documents, user manuals, invoices, return policies, size guides, and product sheets so they are easier to use with assistive technology.

Yes. We provide VPATs and Accessibility Conformance Reports for ecommerce platforms, B2B commerce products, enterprise retail, and procurement requirements.

Online stores should be audited before major redesigns, new checkout launches, platform migrations, seasonal campaigns, and periodically as apps, templates, and products change.

Yes. Third-party ecommerce accessibility is one of the biggest gaps we find, because reviews, live chat, upsell, loyalty, subscription and payment widgets are often added after a theme is tested. We test each app and plugin in context on your live templates, then split findings between issues you can fix in your theme and issues the vendor must fix, with WCAG references you can send to them. We do not recommend accessibility overlay widgets as a fix.

Yes. We can support recurring audits, release checks, seasonal readiness reviews, regression testing, developer guidance, and ongoing remediation support.

Yes. We test filters, selected states, result counts, sorting, pagination, dynamic updates, and keyboard focus with screen readers and keyboard-only navigation.

Yes. We audit PDPs for product images, image zoom, videos, variant selectors, specifications, reviews, related products, add-to-cart controls, and structured content.

Accessibility can reduce friction in search, product selection, cart, checkout, account creation, and payment flows. Clearer interfaces help all shoppers, not only users with disabilities.

Yes. We review rewards dashboards, coupons, gift cards, memberships, points balances, referral flows, and redemption controls for accessibility barriers.

Yes. We can run seasonal readiness checks before Black Friday, Cyber Monday, holiday sales, major campaigns, or product launches to reduce accessibility risk during peak traffic.

Yes. We test store locators, maps, location filters, hours, contact information, directions, and alternative listings so customers are not forced to use inaccessible map controls.

Yes. We provide developer-friendly reports and coordinate with internal teams, agencies, platform vendors and plugin providers during remediation and retesting. Agencies that build or run stores for clients can also resell our audits under their own brand through our white label accessibility services for agencies and the agency partner program.

Yes. Retesting confirms whether fixes resolve the original barriers across product discovery, PDPs, cart, checkout, mobile layouts, accounts, and post-purchase experiences.

Book the free 30-minute call if this is your first conversation with us. We find out which platform you run (Shopify, WooCommerce, Magento or a custom stack), which journeys matter most, what is driving the work (a demand letter, a redesign, the European Accessibility Act or a retailer requirement) and then recommend a package or send a quote. It is the right first step for most store owners. Book the $100 one-hour consultation when you need a hands-on technical session now, for example walking through an existing audit report, talking with your developer or agency about specific checkout or theme fixes, or reviewing an issue live on your store.

Run a free scan first for a quick snapshot. Our AccessibilityScore.in tool runs a free WCAG accessibility scan powered by axe-core and gives your page an accessibility score with issue-level remediation guidance. Treat the result as a starting point: automated rules cannot check every WCAG requirement, so keyboard traps in filters, variant pickers that screen readers cannot announce and checkout errors that are never read out still need manual testing. When you are ready, the $500 Quick Audit tests up to 5 representative store pages by hand, and the $2,000 Shopify Accessibility Audit covers storefront, product pages, cart and checkout.

Shoppers experience a reviews widget, chat window, upsell pop-up or payment block as part of your store, and ADA website complaints are filed against the business that runs the site, not the app vendor. So third-party ecommerce accessibility is your risk even when the code is not yours. In an audit we test every installed app in context, mark which issues your developers can fix in the theme (labels, focus handling, wrappers and settings) and which only the vendor can fix, and give you a ticket with WCAG 2.2 references and steps to reproduce to send them. Before you install a new app, ask the vendor for an accessibility conformance report (VPAT or ACR) and test it with a keyboard. If a vendor will not fix a blocking issue, replacing the app is often cheaper than working around it; see our accessibility remediation service for help with either route.

Every ecommerce audit is led by founder Mohammad Shadab Saifi, who holds the IAAP CPACC, WAS and CPWA certifications, is a DHS Section 508 Trusted Tester and has 10+ years of accessibility audits, remediation and accessible development, including work at Deque Software and Pivotal Accessibility. He scopes the audit, reviews every finding before the report goes out and is available for follow-up questions. You can read more on the founder profile or check the format first in our sample audit report.