- Success Criterion 3.2.4
- Conformance level AA
Same Download Feature Announced With Different Alt Text
3.2.4 — Consistent Identification
Scenario
Setting
A podcast app's episode list
What’s wrong
Same PDF-download component with alt "PDF" vs "Download document" across pages.
Example
<!-- Episode list -->
<img src="pdf-icon.svg" alt="PDF">
<!-- Episode detail page -->
<img src="pdf-icon.svg" alt="Download document"> Why it matters
The same transcript-download icon is announced as just PDF in the list and Download document on the detail page, so a listener can't tell at a glance it's the same downloadable transcript.
How to test
Compare a PDF download component's accessible name/alt across pages: 'PDF' in one place and 'Download document' in another for the same component fails.
How to fix
Give the same reusable icon component a single alt text value, defined once and used everywhere it appears.
<!-- Both locations -->
<img src="pdf-icon.svg" alt="Download transcript (PDF)"> Outcome
A listener recognizes the transcript download icon by the same wording on every episode.
Who is affected
Screen reader users skimming multiple episodes for a downloadable transcript get two different-sounding results for one identical feature.
Learn more
- Understanding Understanding document (opens in a new tab)
Related scenarios
- Same Feature Given a Different Name on Different Pages
- Search Function Labeled ‘Search’ Here and ‘Find’ Elsewhere
- Same Icon Meaning Different Things on Different Pages
- Shopping Cart Alternating Between ‘Cart’, ‘Basket’, and ‘Bag’
- Identical Icon Given Different Accessible Names for One Function
- Print Function Labeled Inconsistently Across the Site